Hi! I'm Nicole, the person behind Själ Studio.
I combine mindful strategy with human, sensory design to help purpose-driven brands communicate both clearly and warmly.
My work is shaped by my own wellbeing journey and values, so I naturally gravitate towards founders and businesses who care about kindness, honesty and having a positive impact.
Själ /pronunciation: [shal] noun (Swedish)
Soul; the immaterial essence of a person; spirit or core being, often associated with emotional depth and intuition.
How Själ Studio came to be.
I've always been a creative person. I grew up painting, taking photos and singing until I went to university for Graphic Design at 18. Some years later, in January 2023, while working at a design studio, I began my journey through Topical Steroid Withdrawal. Navigating lifelong eczema and now TSW changed my perspective, teaching me patience, compassion, self-love and the necessity to slow down. With the privilege of support from everyone around me, I made the difficult decision to leave my studio role and prioritise my health and healing. This time away gave me space to explore different paths before moving on to freelance design the following year, with a renewed sense of purpose.
With this, mindfulness and presence became my guiding values, shaping both my approach to design and how I connect with the people I work with. Today, I feel so lucky to be working with conscious founders who want to do good in the world and improve the lives of those around them.
100%
Client satisfaction rate, according to a recent anonymous feedback form
7
Years of professional graphic design education and working experience
3
Languages spoken fluently, with plans of adding a 4th language in the next year
8
Countries served on my ever-growing international client roster
∞
Cups of chamomile tea with honey consumed (and 3 years without coffee!)
Do our values align?
Kindness
I work with empathy and respect, acknowledging that it's everyone's first time living and that business can be hard, so you’ll always feel listened to and supported.
Presence
The perk of being a freelancer rather than an agency is that I’m fully here for you and your project. I give each step my full attention so nothing feels rushed or overlooked.
Genuineness
You get honesty and transparency from me at all times. I keep things gentle but real so your brand and the work we do together is feels right.
