I believe in the power of a holistic approach to branding; one that honours the full spectrum of human experience and connection. My work weaves together visual identity, digital presence, and sensory elements like sound to create brands that feel authentic, grounded, and emotionally resonant.
I value the power of connection between people, ideas, and the world around us. My mission is to help people build meaningful connections with their audiences through branding that speaks to the heart. I believe a well-crafted brand can foster deeper engagement and loyalty.
Empathy is at the core of my design philosophy. I take the time to understand the needs, desires, and challenges of both my clients and their audiences. By putting myself in their shoes, I create branding that resonates on a personal level, cultivating trust and emotional connection.
I seek to inspire and be inspired. My work is driven by a passion for creativity and a deep respect for the transformative power of design. I create brands that not only reflect the spirit of my clients but also uplift and inspire those who find them.
I am committed to growth, both for my clients and myself. I understand that the journey of personal and professional development is continuous, and I am dedicated to evolving alongside my clients, helping them adapt and flourish in an ever-changing world.
Health and
Wellness Brands
Businesses offering products or services that promote physical, mental, or emotional health.
Nonprofits and
Social Enterprises
Organisations focused on social good, particularly those addressing wellbeing-related issues.
Self-help Coaches and Therapists
Professionals who work to help individuals enhance their mental and emotional wellbeing.
Lifestyle Brands
Companies that align their products or services with holistic wellbeing, including skincare, nutrition, mindfulness, and sustainable living.
Who We'd Love to Work With
Hi! I'm Nicole
I’m the founder of Själ Studio, a name inspired by my Swedish roots, where “Själ” means “Soul.” For me, soulfulness is the foundation of truly resonant brands and the communities I’m passionate about helping.
My journey began with a deep personal focus on healing and wellbeing, shaped by my lifelong experience with chronic skin conditions and current struggle Topical Steroid Withdrawal. Today, that empathy and intentionality guide everything I do, and my work has evolved to embrace founders, entrepreneurs, and businesses who value kindness, honesty, clarity, and positive impact.
I believe that when a brand reflects its true purpose, it becomes a place of calm and connection for everyone it touches. My mission is to help people and brands communicate with authenticity, crafting experiences (visual, digital, and sensory) that invite meaningful, human connection.