Bloom is an online boutique flower studio, focused on making luxury bouquets more easily attainable for the first time in Gibraltar.
The challenge
Mollie set out to reimagine flower shopping in Gibraltar, where options were very limited, outdated, and often inconvenient. The brief was to create a brand to accompany her method of make buying flowers elegant and accessible - something people would be proud to share, both in person and online. She wanted to break away from tired industry norms, replacing uninspiring bouquets and clunky shopping processes with a seamless, modern alternative that fits today’s lifestyles.
The approach
To bring Bloom’s vision to life, I developed a brand identity rooted in elegance and simplicity, avoiding clichés and “old money” trends. The design process focused on creating a modern, gender-neutral aesthetic, refined enough to appeal to everyone. Every touchpoint, from the mobile-friendly website to the templated cards for handwritten notes, was considered for ease, shareability, and emotional impact.
The result
Bloom launched with a beautiful visual identity and set of branded materials that immediately set it apart from her competitors. The branding gave Mollie the confidence to share her dream business with the world, as the new look balances elegance and approachability, making the brand instantly recognisable and appealing to a broad audience.
"Before the project began, I was feeling excited but also a little unsure about what to expect. I knew I needed strong branding, but I wasn’t entirely clear on how the process would unfold or how much input would be required from me.
Now that everything is complete, I feel genuinely proud and confident in my brand. The final result feels so aligned with me and my vision, it was absolutely worth the journey.
I really enjoyed the process overall. Your processes were excellent and you were fantastic at setting clear expectations from the start, which made everything feel structured and professional. You were super communicative, incredibly patient, and so organised throughout. You also gave me a lot of your time to really understand what I needed, which made the final outcome feel deeply considered and personal. While the process did require a bit more from me than I initially anticipated, I can now see how necessary that was to create something so thoughtful and aligned.
What I love most about my new branding is how cohesive and intentional it feels. It truly reflects my personality, brand vision and the direction I want to grow in it feels elevated, authentic, and completely “me.”
I would absolutely recommend your work to others. Your professionalism, clarity, and genuine care for getting things right really stand out, and the end result speaks for itself."
Mollie
Founder of Bloom
