What is branding?
Branding shapes how your business is recognised and remembered. Rather than being just a logo or colour palette, it's the visual and emotional language that helps the right people connect with you. When this is built from your brand strategy and crafted specifically for you, everything feels more clear and intentional.
What my approach looks like
My process has kindly been described as 'collaborative' and 'thoughtful'. I start by taking time to understand your foundation (such as your story, values, and goals) before shaping an identity that feels just right and stands out for the right reasons. Every decision is intentional, balancing strategy with creativity, and always coming back to genuine human connection.
What you will get
You can choose from a considered standard package (see below), or we can shape something fully custom around what you need, from a focused visual identity to a more comprehensive brand identity solution. Whether you’re starting with a clear brand strategy already in place, or you need support building it from the ground up, you'll come away with a brand that feels aligned and consistent.
Essentially, custom branding is ideal for those who want their branding to reflect their values clearly and create immediate connection.
It's a great fit if you're ready to invest in a professional, intentional presence, whether you've got your strategy sorted or need help shaping one.
All prices are exclusive of tax. I am based in the EU and tax will be added accordingly.
01. Visual identity
Ideal for founders and businesses who already have a clear brand strategy and are ready to elevate their presence with professionally designed branding.
Visual direction moodboard
Logo suite (Primary, Secondary, Wordmark and Icon)
Colour palette
Font pairing
Brand guide PDF (one-page)
Collection of handpicked brand-aligned imagery
2 Revisions
€1700 / 2 - 3 Weeks
02. Brand identity
Ideal for founders and businesses who are either building a brand from scratch, or want to bring their DIY brand to the next level with a clear strategy and a cohesive visual identity. This is perfect if you’re ready for professional guidance and want every element to work together seamlessly.
Brand strategy guide (30 - 40 pages)
Visual direction moodboard
Logo suite (Primary, Secondary, Wordmark and Icon)
Colour palette
Font pairing
Brand design guidelines (30 - 40 pages)
Collection of handpicked brand-aligned imagery
2 Revisions
€2200 / 4 - 5 Weeks
03. Custom package
Ideal for founders and businesses looking for something truly bespoke, whether you have unique needs, a specific vision or want support beyond the usual packages. If you’re after a tailored approach and want to co-create a solution that fits you perfectly, this option is for you.
Request a specific set of deliverables or get a proposal based on what I learn during our discovery call.
Investment and timeline varies
And some collaterals you can add on to your project
Get a feel for the process
01. Discover
We begin by diving into your business, goals and audience, exploring your brand strategy and vision together to set a clear direction.
02. Define
I translate your strategy into visual direction and present two distinct brand concepts for you to consider. We’ll review each concept together and talk through your feedback and thoughts.
03. Develop
With your concept chosen, I’ll create your visual identity: logo suite, colours, fonts and any included collateral. This stage has set revision rounds to make sure every detail is aligned.
04. Deliver
When everything’s ready, I’ll deliver your organised assets via Playbook.com and we’ll have a final call. You’ll also have a post-project support window to ask questions so you feel fully prepared to launch.
Frequently asked questions
