Question 1

Who would you love to work with?

Accepted Answer

My dream clients are conscious founders who care about thoughtful design, genuine human connection, and building something with purpose. If you want a brand that feels warm and true to your values, we’ll likely work very well together.

Question 2

Are there any extra costs beyond your fee?

Accepted Answer

Yes, your project may include optional additional costs like paid font licences, printing, or image licensing. Not every project has these, and I’ll always flag anything in advance so there are no surprises.

Question 3

How long does custom branding take?

Accepted Answer

Timelines depend on the package. Getting a Visual Identity typically takes 2 to 3 weeks, and Brand Identity usually takes 4 to 5 weeks. If you’re choosing a Custom Package, the timeline will be confirmed after we define the scope together.

Question 4

Do I need to have a clear vision for my brand?

Accepted Answer

Not necessarily. Some clients come to me with a strong sense of direction, others feel unsure and need help finding clarity. Either way, I’ll guide you through a calm, structured process so you’re never expected to have it all figured out alone.

Question 5

What’s the difference between a Brand Strategy Guide and Brand Guidelines?

Accepted Answer

A Brand Strategy Guide focuses on the “why” and “how” behind your brand, things like your values, audience, positioning, messaging and overall direction. It becomes the foundation for every decision, so you can stay consistent and intentional as you grow.Brand Guidelines are the “how to use it” part. They cover the practical rules for your logo, colours, fonts and visual elements, so your brand stays cohesive and polished wherever it shows up.

Question 6

What’s the difference between a visual identity and a brand identity?

Accepted Answer

A visual identity is the look of your brand, things like your logo, colour palette, typography, and the design elements that make you recognisable. It’s what people see.A brand identity is the bigger picture. It includes your visual identity, but also the foundations behind it, like your positioning, personality, values, messaging, and the overall feeling you want people to associate with you.

Question 7

Which branding package is right for me?

Accepted Answer

If you already have a clear strategy and you mainly need the visuals, Visual Identity is a great fit. If you want support defining your direction as well as designing the visuals, Brand Identity gives you both the strategy and the full identity system.If you have unique needs, extra deliverables, or you want something more bespoke, the Custom Package is designed around you after a discovery call.

Question 8

How involved will I need to be during the process?

Accepted Answer

Your input matters most at key moments, like the discovery stage, choosing a direction, and giving feedback during revisions. I’ll guide you step by step, keep things manageable, and make sure you always know what’s needed and when.

Question 9

Can I update my branding in the future?

Accepted Answer

Absolutely. It’s normal for a brand to evolve as your business grows. If you ever need a refresh, added assets, or a small update to keep things aligned, I’m happy to support you down the line.

Question 10

How does tax work for EU and international clients?

Accepted Answer

I’m based in Spain and registered as autónoma. Any VAT or tax details will depend on where you’re based, and I’ll confirm what applies before we begin.

Semi-custom branding

What you will get