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Problem
Solution
This project was created for a competition hosted by @lets.brief and @briefcorp as part of the LBC Silica challenge. The brief asked participants to design a brand identity for Silica, a fictional Icelandic spa inspired by geothermal wonders, luxury, and relaxation, with a focus on blending the raw beauty of Iceland’s natural landscapes with a sense of balance and calm.
I approached the brief by focusing on elements that are distinct to Iceland, including geothermal energy, flowing lava, and serene steam, while balancing them with a minimalist and luxurious design style. The logo incorporates organic shapes inspired by lava flows, paired with clean typography to reflect a modern, calming aesthetic. The brand suite includes thoughtfully crafted deliverables such as custom toiletries, spa accessories, and service cards, all designed to immerse visitors in the experience. I also developed layouts for the website and gift packaging, ensuring every detail reinforces the feeling of natural harmony and relaxation.
Spas play a vital role in supporting wellness by offering a space to unwind, disconnect, and focus on self-care. From soothing hydrotherapy to stress-relieving massages, spa treatments can help reduce tension, improve circulation, and promote relaxation. Beyond physical benefits, the calming environment fosters mental clarity and emotional balance, making spas an essential part of holistic wellbeing.
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Immerse Yourself in Natural Serenity
A sanctuary inspired by geothermal wonders, combining the untamed beauty of nature.
Whether you’re soaking in mineral-rich waters, indulging in soothing treatments, or exploring our thoughtfully designed amenities, Silica is a retreat that restores balance and calm to both body and mind. Every detail reflects the harmony between Iceland’s raw beauty and modern wellness rituals, offering you a moment of pure tranquillity.
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