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The Kitchen
Client Project - Brand Strategy - Brand Identity - Social Media Templates - Print Design
Modern yoga spaces often feel either overly traditional or trend-driven, leaving people disconnected from the deeper purpose of the practice. Many wellness brands lack warmth, creativity, and accessibility, making holistic wellbeing feel intimidating, rigid, or out of reach for everyday people.
The Kitchen, founded by Vanessa, offers a fresh, grounded approach to yoga - one that blends movement, mindfulness, and nourishment into a tangible, multisensory experience. By treating the body, mind, and soul as equally important “guests at the table,” The Kitchen creates an inclusive space where yoga becomes not just a practice, but a way to care for your whole self - intentionally, and with joy.
The branding captures a refined yet playful spirit, blending nostalgic cues with a mix of subtle and bold colours. Editorial-inspired typography and imagery add sophistication, curiosity and personality. The result is a fresh, human brand that invites people to experience yoga as an elevated way of living - not just a practice.
"This has been the most powerful creative project experience I have had in the past 5 years. Others also tell me that it is something they have never seen a yoga studio brand look like before - outstandingly creative but still clear and appealing to the masses. Like one could really sense the thought process and attention to detail! Working with such an understanding, reliable and charismatic designer was a great pleasure - thanks a lot!"
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