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Branding, website & sound design for conscious founders, rooted in gentle design and human connection.

Tell me about your project

Meaningful branding is a non-negotiable for brands who want to do good.

When your strategy is clear and your branding feels as considered as the work you do, people understand your value, trust you sooner, and remember you for longer. I’m here to help you build that kind of brand.

See all selected projects
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Eleva Fit Retreat

A women-only retreat in Mallorca focused on a balanced combination of high intensity fitness and grounded, restorative wellness.

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Axima Works

A geospatial scanning and surveying brand, making these services more accessible while challenging certain tech-related notions.

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Services to connect your brand with the right people.

Because that's what this is all for. Your work makes a difference; together we can make your brand reflect that, and reach the people who need it the most.

Custom branding

Build recognition and trust with a strategic brand identity, designed to build on your story and attract your community.

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Custom branding

Build recognition and trust with a strategic brand identity, designed to build on your story and attract your community.

See the case study
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Website design

Connect with your audience with a thoughtfully designed website that’s visually engaging, easy to use and built to convert.

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Website design

Connect with your audience with a thoughtfully designed website that’s visually engaging, easy to use and built to convert.

See the case study
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Soundscapes

Elevate your brand experience with custom ambient audio, designed to create a memorable, sensory touch.

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Soundscapes

Elevate your brand experience with custom ambient audio, designed to create a memorable, sensory touch.

See the case study
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Semi-custom branding

An affordable way to achieve a professional brand presence, using templates designed by me, then tailored for your strategy and style.

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Semi-custom branding

An affordable way to achieve a professional brand presence, using templates designed by me, then tailored for your strategy and style.

See the case study
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Hi! I'm Nicole, the person behind Själ Studio.

I combine mindful strategy with human, sensory design to help purpose-driven brands communicate both clearly and warmly.

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My work is shaped by my own wellbeing journey and values, so I naturally gravitate towards founders and businesses who care about kindness, honesty and having a positive impact.

Find out more about me
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Working with Nicole on my brand was an absolutely amazing experience and I enjoyed the process a lot.

She is extremely well structured and organised, an amazing designer, and she really went the extra mile. She immediately captured the vision for my business, helped me refine it, and designed a beautiful brand and website that feel aligned with my values and the brand. I am extremely happy with all the outcomes. I love how elegant and minimal yet unique the Eleva Fit logo is, and how well the fonts match the brand's character. I appreciate the level of detail that has gone into designing the webpage and collateral, and the fact that they are templates that I can edit and adjust later on works perfectly for my brands requirements. I now feel confident to move forward with my business, as I have a solid foundation on which to build. I would highly recommend working with Nicole if you want to take your brand to the next level, give it a professional appearance, refine and strengthen your business strategy or design a brand or website.

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Carla

Founder of Eleva Fit Retreat

“Before the project began, I was feeling excited but also a little unsure about what to expect.

I knew I needed strong branding, but I wasn’t entirely clear on how the process would unfold or how much input would be required from me. Now that everything is complete, I feel genuinely proud and confident in my brand. The final result feels so aligned with me and my vision, it was absolutely worth the journey. I really enjoyed the process overall. Your processes were excellent and you were fantastic at setting clear expectations from the start, which made everything feel structured and professional. You were super communicative, incredibly patient, and so organised throughout. You also gave me a lot of your time to really understand what I needed, which made the final outcome feel deeply considered and personal. While the process did require a bit more from me than I initially anticipated, I can now see how necessary that was to create something so thoughtful and aligned. What I love most about my new branding is how cohesive and intentional it feels. It truly reflects my personality, brand vision and the direction I want to grow in it feels elevated, authentic, and completely “me.” I would absolutely recommend your work to others. Your professionalism, clarity, and genuine care for getting things right really stand out, and the end result speaks for itself.”

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Mollie

Founder of Bloom

“Working with Nicole has been a truly exceptional experience.

Her dedication, professionalism, and remarkable attention to detail have played a significant role in delivering results that our company is genuinely proud of. One quality I particularly value is her independence and willingness to take ownership. Nicole demonstrated a high level of proficiency in both project and timeline management, consistently taking charge when necessary and having the confidence to make important decisions on behalf of the company. This level of initiative and accountability is a rare quality and something that truly distinguishes her as a designer. I would highly recommend working with Nicole and, more importantly, placing your trust in her throughout the process. She has the ability to take ownership of a project, understand its objectives, and deliver a final product that everyone involved can be proud of."

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Abdul

Founder of Axima Works

My brand was in need of attention, and you truly brought it back to life. I felt so supported throughout the whole process - you really listened to what I wanted and translated it beautifully.

Our initial chat was one of my favourite moments and made the whole process feel so warm and collaborative. You completely nailed the logo and the type, which I’m obsessed with. I genuinely loved working with you and wouldn’t hesitate for a second to recommend you to anyone looking to elevate their brand.

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Andrea

Andrea Marshall

Nicole's presence proceeds her so something told me it would be a great fit, and it was.

I feel like the brand keeps telling the story of over 20 years of openness and experience, whilst aligning with current trends and needs. I love that the new brand is very clean and classy, and that she left us with a clear step by step to hand our graphic designer and community manager. Highly recommend.

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Mare

Ballet Anna Pavlova

Nicole captured my vision perfectly, bringing it to life quickly and with such precision that it felt seamless and exciting.

I couldn’t be happier and would 100% recommend Själ Studio to anyone looking for a passionate, creative, truly supportive designer.

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Negin

Kickboxing Clique

This has been the most powerful creative project experience I’ve had in the past five years.

Others also tell me that it is something they have never seen a yoga studio brand look like before - outstandingly creative but still clear and appealing to the masses. Like one could really sense the thought process and attention to detail! Working with such an understanding, reliable and charismatic designer was a great pleasure - thanks a lot!

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Vanessa

The Kitchen Yoga

We would gladly recommend her to anyone starting a business and looking for the best branding.

We worked with Nicole because we were very lost about what to do for our branding. We had some ideas but we needed someone to coordinate our team of four. It was the best decision ever! Nicole is an outstanding professional, she listened to our ideas and needs, prepared a list of questions for us that really helped us come together and guided us though the process. She made something scary to us seem easy going and fun. We enjoyed the experience. We are all extremely proud of our branding and the day our business got the final brand designs, we celebrated as if it was the opening!

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Eva

Brekker Brunch

Imagine a brand experience that creates honest connection and meaningful change. That could be yours.

Tell me about your project
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